1. Packaging marongerwo ekugadzira
Packaging yave chikamu chisingaparadzanisiki chekugadzirwa kwemazuva ano, pamwe nechombo chinokwikwidza.Yakanakisa kurongedza dhizaini haingo chengetedza zvigadzirwa, asi zvakare inokwezva kutarisa kwevatengi, ichiwedzera makwikwi ezvigadzirwa.Iyo yekurongedza kutaridzika dhizaini chikamu chakakosha cheiyo dhizaini, uye dhizaini yekurongedza ine zvinhu zvitatu: zvinyorwa, magiraidhi, uye ruvara.
2. Basa rekurongedza
Packaging iri kwese kwese, uye inoumba organic yakazara nezvinhu.Basa rekurongedza harisi diki;haishande sekudzivirira chete, asiwo seyakareruka, kutengesa, uye kukwidziridzwa kwemifananidzo yekambani.
*Defense basa
Dziviriro ndiyo inonyanya kukosha uye yakakosha basa rekurongedza.Packaging haifanire kuchengetedza chigadzirwa kubva mukukuvara kwemuviri, asiwo kubva kumakemikari uye kumwe kukuvadzwa.Uyezve, kudzivirira kukanganisa kubva kunze mukati.
Iyo yekurongedza dhizaini yeOLEO brand inochengetedza tangi mukati mebhokisi
*Kunakirwa chimiro
Iyo yekureruka basa inoreva kuti zviri nyore sei kutakura, kutakura, kuchengeta, uye kushandisa kurongedza.Yakanakisa dhizaini yekurongedza inofanirwa kuve yakatarisana nevanhu uye yakagadzirwa kubva pamaonero evashandisi, izvo zvisingagone chete kuita kuti vatengi vanzwe kutarisirwa kwevanhu, asi zvakare kuwedzera kudiwa kwevatengi kwezvigadzirwa.
Iyi dhizaini yakanaka kwazvo kubatsira vatengi kutora chigadzirwa
* Basa rekutengesa
Packaging chishandiso chakapinza chemakwikwi emusika mumakwikwi ari kuwedzera emusika nhasi.Yakanakisa kurongedza dhizaini inogona kutora kutarisisa kwevatengi, ichiwedzera kukwikwidza kwemusika.Vagadziri, semuenzaniso, vanogara vachishandisa "new packaging, new listing" kukwezva vatengi, inova ndiyo yakajairika kuita kwekuvandudza kukwikwidza kuburikidza nekurongedza.
* Kuvandudza mufananidzo wekambani
Packaging ikozvino yakabatanidzwa mune imwe yekambani 4P mazano (Position , Product , Package , Price ), kuratidza kukosha kwekuputira mukusimudzira mufananidzo wekambani.Packaging dhizaini inzira yakakosha yekumisikidza hukama pakati pezvigadzirwa nevatengi;saka, yakanakisa kurongedza dhizaini inogona kuvandudza mufananidzo webhizinesi mupfungwa dzevatengi vachisimudzira zvigadzirwa.
3. Izvi zvinotevera zvinyorwa zvekurongedza
Kukosha kwechinyorwa mukugadzira dhizaini kunoenda pasina kutaura;kurongeka kwechinyorwa kunofanirwa kurongeka uye kubatanidzwa nemaitiro ese ekurongedza.Zita remhando, mavara etsananguro, uye mavara ekushambadzira zvese zvinosanganisirwa muzvinyorwa zvepakeji.
*Zita remhando
Packaging zvakare chikamu chakakosha chekushambadzira kwemakambani, uye kusimbisa zita rechiratidzo ndiyo imwe nzira yekuzivisa kambani.Zita rechiratidzo rinowanzoiswa munzvimbo yekuona yepakiti uye inobata maziso uye ine mukurumbira.Uyezve, zita rechiratidzo richava nekushongedza kwakasimba kwemaitiro pamwe chete nekuonekwa kwakasimba.
Dhizaini yeNIBBO chokoreti yekurongedza bhokisi inoisa zita rechiratidzo munzvimbo inonyanya kubata maziso yebhokisi,
iyo inowedzera ndangariro yemutengi zvakanaka kwazvo
* Tsananguro zvinyorwa
Rondedzero yemavara kazhinji ine nhamba huru yemashoko, uye kutaipa kwayo kunofanirwa kuve kwakajeka uye nyore kuverenga kuitira kuti vatengi vanzwe vane chivimbo.Mirayiridzo inowanzo dhindwa panzvimbo isingaonekwi yepasuru, senge padivi kana kumashure.
*Kushambadza izwi
Kushambadza inzira yakakosha yehukama hweveruzhinji.Kusanganisira mazwi ekushambadzira pane yekurongedza anogona kubatsira kusimudzira zvirimo uye maitiro echigadzirwa.Mazwi ekushambadza pane yakajairika kurongedza anoshamisa, anochinjika, uye akasiyana, uye anogona kuita kuti vanhu vanzwe zvakanaka uye vafare mushure mekuverenga, kuunza kufarira chigadzirwa uye kuzadzisa chinangwa chekutenga.
4. Packaging dhizaini kugona
Pasherufu, iyo yekurongedza inoita semutengesi akanyarara.Mumakore achangopfuura, kukwikwidza kwemusika kwave kunotyisa, uye vanhu vazhinji vari kuyedza kuita kuti ishande basa rekutengesa.Basa rekutengesa rekurongedza rinogona kuvandudzwa sei?Zvinogoneka kuita izvi nekuisa pfungwa pazvinhu zvitatu zviri pasi apa.
Arielleshoshana's perfume packaging design inoshamisa, inosanganisa mavara, typography, masitayipi, nezvimwe.
zvine hungwaru kugadzira yakanakisa brand packaging
* Kuti zviratidzike zvakanaka munzvimbo yekuratidzira, ruvara, pateni, chimiro, uye zvimwe zvinhu zvepakeji zvinofanirwa kusiyaniswa kubva kune zvimwe zvigadzirwa zvakafanana.
* Magadzirirwo ekurongedza kwechigadzirwa anotarirwa nenzvimbo yechigadzirwa, uye manyorerwo ekurongedza anofanira kuenderana nerunako rwemapoka evatengi.
* Kuwedzera kukosha kunogona kuwedzerwa kune dhizaini yekurongedza zvichienderana nechiteshi uye musiyano wemutengo.Mabhegi emhando yepamusoro, semuenzaniso, anogona kushandiswa kuwedzera chiyero chekudzokorora kushandiswa.
Nguva yekutumira: Nov-16-2022
